Branding · Web
Axiom Egypt
Expert support for the petroleum industry.
Overview
Axiom Egypt supports petroleum operations with maintenance, rig inspections, well testing, and consultancy and management. We created their brand identity, their company profile and their website.
The challenge
Oil and gas is a sea of look-alike blue logos. Axiom needed an identity that felt modern and precise, and a profile and website that explain a technical offer clearly to operators.
The idea
A strong mark built around a flame and the A of Axiom, in a deep navy with one confident orange. The identity carries through a clean company profile and a website that sets out each service clearly: preventive, predictive and corrective maintenance, rig inspections, well testing, and consultancy and management.
Nobody hires a petroleum partner for their logo. They hire them because nothing goes wrong.
Logo
A flame and the letter A, in one mark.
Colour
A palette with a purpose.
Typography
On the website, Rajdhani for technical headings and Noto Sans for everything you read.
Gallery
Highlights
Deliverables
- Logo & identity
- Brand book
- Company profile
- Website
Premier Assistance
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