Marketing
Eyada
Your skin deserves more attention.
Overview
Eyada is a dermatology clinic for acne, pigmentation and skin health. Their audience is mostly 18 to 35 and allergic to anything that feels like a hospital leaflet.
The challenge
Skin content is either clinical close-ups that make people wince, or filtered faces that nobody believes. We needed a third way: honest, beautiful and a little playful.
The idea
A visual metaphor series on a signature magenta-to-violet gradient. An orange gets a "stop" sticker while fingers pinch it: "Acne: treat it, don’t play with it." A leaf changes colour like healing skin: "You will shine both." A face half-covered by a fresh leaf: "Your skin needs more attention." No real patients needed.
Skin problems are personal. Metaphors let people look at the issue without feeling looked at.
Campaign system
A soft gradient field became the clinic’s recognisable signature: a post looks like Eyada before you see the name.
One headline
Local, witty and under eight words.
One hero object
Rendered large and lit like a product shot.
One colour field
Instantly recognisable in a fast-moving feed.
Colour
A palette with a purpose.
Typography
IBM Plex Sans Arabic: clinical precision with a human, handwritten rhythm in Arabic.
Voice
Treat it. Don’t play with it.
Get flawless skin in 3 days!
Gallery
Highlights
Deliverables
- Campaign concept
- Metaphor visual series
- Gradient system
- Reels covers
- Booking ads
Solfira
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