Marketing
Solfira
The fastest iftar in Ramadan.
Overview
Solfira makes frozen breaded chicken: strips, panes and nuggets that go from freezer to plate in minutes. Ramadan is their Super Bowl: families cook more, faster, for more people.
The challenge
In Ramadan every food brand posts lanterns and crescent moons. We had to own the season without disappearing into it.
The idea
"The fastest iftar in Ramadan." A loud green-and-yellow system with Ramadan patterns, a ticking alarm clock beside the packs, and fried chicken characters for the off-season moments (two drumsticks in love for Mother’s Day: "Every mother is kind"). Fun, fast and very Egyptian.
The hardest minute of a Ramadan day is not the fast. It is 6:42pm, when iftar has to be ready and isn’t.
Campaign system
We let the green pack be the logo. When the packaging is that recognisable, the freezer aisle becomes the billboard.
One headline
Local, witty and under eight words.
One hero object
Rendered large and lit like a product shot.
One colour field
Instantly recognisable in a fast-moving feed.
Colour
A palette with a purpose.
Typography
Lalezar for loud, festive Arabic headlines. Cairo for ingredients and small print.
Voice
أسرع فطار في رمضان — the fastest iftar in Ramadan.
Premium quality frozen poultry products.
Gallery
Highlights
Deliverables
- Ramadan campaign
- Mother’s Day series
- Food styling direction
- Retail POS
- Social calendar
Dior × Giza
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