Marketing
Fayad Dental
Who said it is gone for good?
Overview
Fayad Dental Clinic offers implants, whitening and full smile makeovers. Their feed was before-and-after photos that made people scroll faster. We turned dentistry into something you would stop to read.
The challenge
Dental marketing tends to scare people (blood, drills) or bore them (stock smiles). Fear drives clicks but not bookings. We needed curiosity.
The idea
A series of witty Egyptian Arabic headlines paired with bold 3D visuals: a smiling implant between two teeth asks "Who said what’s gone won’t come back?"; a yellowed banana next to a white one for whitening; a magnifier finding gaps between teeth. Bright clinical teal and a confident yellow make every post easy to spot.
People do not fear dentists. They fear finding out what is wrong. So we led with the fix, not the problem.
Campaign system
We worked inside the clinic’s existing logo and built a campaign system around it: one headline, one hero object, one colour field.
One headline
Local, witty and under eight words.
One hero object
Rendered large and lit like a product shot.
One colour field
Instantly recognisable in a fast-moving feed.
Colour
A palette with a purpose.
Typography
Readex Pro handles chunky Arabic headlines and clean Latin captions in one family.
Voice
هنقشر الأصفر — we will peel the yellow off.
Dental decay causes irreversible damage.
Gallery
Highlights
Deliverables
- Campaign concept
- 24 social posts
- 3D product renders
- Reels scripts
- Paid ads set
Renova Lights
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