Marketing
Renova Lights
Warning: you might get attracted.
Overview
Renova sells statement lighting: chandeliers, sculptural wall lamps and designer floor pieces. A product photo of a lamp, switched off, on white, sells nothing. We had to sell the glow.
The challenge
Lighting is the last thing people budget for and the first thing they notice. We needed to move it up the shopping list and make a 52% sale feel like a design moment, not a clearance bin.
The idea
A CGI campaign where lights literally pull people in. A man is lifted off the floor by a glowing chandelier: "Be aware, you might get attracted." Moody green interiors where the only warm colour is the light itself, plus value posts where banknotes rest on a velvet chair under a crystal fixture.
A great lamp does not light a room. It pulls you into it.
Campaign system
We placed the Renova wordmark like a gallery caption, small and confident, letting the light carry the brand.
One headline
Local, witty and under eight words.
One hero object
Rendered large and lit like a product shot.
One colour field
Instantly recognisable in a fast-moving feed.
Colour
A palette with a purpose.
Typography
Urbanist: geometric like a lamp base, light like a lampshade.
Voice
Be aware: you might get attracted.
Huge clearance! Everything must go!
Gallery
Highlights
Deliverables
- Campaign concept
- CGI key visuals
- 52% sale series
- Story templates
- Showroom posters
Tweetpin
View case study
