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Jehalid
Comfort is a place called home.
Overview
Jehalid is a womenswear label inspired by its founder Yasmin: designs that celebrate individuality and quiet self-expression. They needed a store that felt like a magazine, not a marketplace.
The challenge
Small fashion labels drown on marketplaces. Jehalid needed its own home where the clothes could breathe, and the checkout had to be as calm as the collection.
The idea
An editorial layout with oversized serif type, asymmetric photo grids and generous white space. Product pages read like a lookbook spread. Navigation stays out of the way until you need it. Then three taps to checkout.
People do not buy a linen shirt. They buy the slow Sunday they imagine wearing it on.
Colour
A palette with a purpose.
Typography
Cormorant Garamond brings the editorial drama. Jost keeps prices and sizes clean.
Voice
Cut loose. Made to be lived in.
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Gallery
Highlights
Deliverables
- Store design
- Lookbook templates
- Product photography direction
- Shopify build
- Email templates
Fayad Dental
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