Marketing
Tweetpin
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Overview
Tweetpin lets people top up SyriaTel and MTN lines, pay for games and send credit to family abroad. Very useful, very boring. The category is usually a screenshot of an app.
The challenge
Telecom top-up is a commodity. Users install whichever app their cousin uses. We needed reasons to switch, and visuals that stop the thumb.
The idea
Glossy 3D objects floating on electric blue. A game controller with a chat bubble face, a neon 5 for the discount, a phone printing a receipt like a ribbon of cash. One colour, one object, one message. Instantly recognisable in a fast-moving feed.
Nobody gets excited about top-up. They get excited about what it unlocks: the game, the chat, the call home.
Campaign system
The app icon’s plus sign became a recurring 3D element: confetti, coins and sparks all shaped like little pluses.
One headline
Local, witty and under eight words.
One hero object
Rendered large and lit like a product shot.
One colour field
Instantly recognisable in a fast-moving feed.
Colour
A palette with a purpose.
Typography
Rubik’s rounded corners match the 3D style and support Arabic numerals cleanly.
Voice
Recharge in 3 taps. Get 5% back.
Leading digital payment solutions provider.
Gallery
Highlights
Deliverables
- 3D object library
- Monthly social calendar
- Performance ad sets
- App store screenshots
- Promo motion
Eyada
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